Designing a logo

The best logos are immediately recognisable and conjure up ideas of the company’s brand and ethos in an instant. Think about the logos of Apple, Nike and Coca Cola. Although logos may seem to be a relatively modern invention, the Ancient Egyptians in fact stamped their bricks with logos, so it’s an older concept than you would think.

A logo will often be the first impression a consumer will get of your business, so you need to make sure it communicates the appropriate ideas and also stands out from the crowd. Logos can shape our attitude towards a product in the minuscule moment it takes for the human mind to perceive it, so make yours count! A lot of people are mistaken in thinking they can make a logo simply by writing the company name, however the logo should be a visual brand identity. In other words, it is much more than just a name.

 

Think outside the box:

We live in a world which is flooded with logos, so to make yours stick in people’s minds, you need to get creative. Make an impression with your logo and use it as a tool to distinguish you from your competitors. Try and think outside the box and don’t just go with images related to your industry. For example, the Apple logo isn’t a computer. Don’t be afraid to be bold and different. Due to the amount of logos there are out there, you may accidentally find yourself plagiarising someone else. Websites such as ‘Logo Thief’ let you check yours isn’t too similar to other companies.

 

Colour:

The colour you choose is key to the impression your logo projects. Choosing muted colours can give off an air of sophistication, while bright colours can equate to fun and energy. However on the other hand, muted colours can be easily overlooked while brights can sometimes seem too garish or tacky. It’s a tricky balance. Also remember that colours have certain associations. Generally speaking, red is energetic, sexy and bold. Blue projects professionalism and trust. White is clean, simple and pure and black is credible and powerful. Try your logo out in a range of colours and always get 2nd, 3rd and 4th opinions. Don’t rush into anything.

 

Get to know your brand:

Your logo is a key component of your branding so think about how you want to project your brand to consumers. Do you want to promote a fun, young vibe? Strictly professional? To evoke emotion?  The logo is an introduction to your brand so make sure it is in-keeping and gives off the right first impression.

 

Flexibility:

In this age, your logo must be able to work effectively on a range of different mediums including websites, social media, brochures, business cards and more. Therefore keeping it simple and easily visible, even when small, is essential.

When creating your logo, the key is not to rush it. It is far better to take your time and get it right first time, rather than having to rebrand in a year’s time. Also remember that no logo was iconic from the beginning, so don’t expect instant success. Be patient.

Once you’re happy with your logo, Backstage can print it onto a range of materials including brochures, leaflets, business cards, posters and letterheads to ensure your business looks professional and has the best chance of success possible.